Major League Gaming (MLG), the global leader in eSports and premium broadcast streaming platform, and NCompass International (NCompass), a leading global experiential marketing agency and top event production company, today announced an exclusive partnership making them the definitive solution for premier gaming events worldwide. The companies will combine their extensive experience to produce and broadcast world-class events for the global gaming industry and will introduce new opportunities for brands to get involved in events through sponsorships, on-site activations and broadcast integrations.
“Our partnership with NCompass enables us to extend our reach by creating best-in-class events for gamers globally,” said Adam Apicella, EVP MLG Properties. “This venture furthers our goal of uplifting competitive gaming and continuing ongoing growth worldwide through premier competition, events and premium gaming content.”
Through the collaboration, MLG and NCompass will develop and produce strategic events leveraging MLG’s 12+ years running competitive gaming tournaments and NCompass’ robust content-driven event expertise while utilizing MLG.tv, MLG’s premium video network, to broadcast to millions of viewers. In addition to providing event production, promotion and technical proficiency for partners, the companies will also collaborate on MLG Pro Circuit events and the design and development of the first-ever MLG Stadium in China slated to open in 2017.
“Major League Gaming is a prime example of a company that is way ahead of the curve when it comes to understanding an industry that has grown exponentially over the past 10 years into a driving entertainment force,” said Ryan Fitzpatrick, Vice President, Lifestyle Marketing and Branded Entertainment, NCompass. “We are looking forward working together to create entertainment platforms that resonate to the in-person audience as well as for broadcast.”
MLG is one of the fastest growing digital networks worldwide, the most recognized brand in eSports and pioneer of the competitive gaming industry. The longest running league in North America, MLG has held 66 large scale events around the globe and most recently launched MLG.tv, the free to watch, ad-supported, premium video streaming platform built to showcase eSports. MLG works with the most well-known gaming companies in the world to showcase their titles in an eSports capacity giving the best gamers a platform to compete and providing its growing, global audience with instant access to the best in competitive gaming 24/7.
NCompass has cemented their position as leaders in high-profile video gaming events through long-term relationships with companies like Activision, Microsoft and Best Buy, to name a few. The NCompass-produced Call of Duty XP in 2011 was a groundbreaking initiative for eSports which, in turn, inspired the celebrated Call of Duty World Championship in 2013 and 2014. Last year, the Best Buy Ultimate Gamers Showdown culminated at the Dallas Cowboys’ Stadium making Madden 25 larger than life on the biggest screen in the country. Additionally, NCompass has executed a global tournament for Kinect Sports Rivals with a live culmination at San Diego Comic Con.
For more information, please visit www.mlg.tv and www.ncompassinternational.com.