NPD released data showing that Destiny was the top-selling game in the US in September. NPD data is based on physical retail sales of software.
In addition to strong sales of software at retail in the US, the first month of Destiny included strong digital sales and a very popular PlayStation 4 hardware bundle as well. Incorporating these figures, not only is Destiny the biggest new franchise launch in video game history, its launch month retail sales rank in the top 10 largest of all time in the US*. In fact, it’s the only new video game franchise in the top 30 all-time based on U.S. retail sales in the launch month**.
“We’re, of course, ecstatic that Destiny has set sales records. But what we’re most excited about is that this is a game that millions of fans can’t seem to stop playing. A month after launch, people are still playing Destiny an average of three hours per day, which is phenomenal engagement.” said Eric Hirshberg, CEO of Activision Publishing. “Bungie is making weekly updates to the game based on player feedback so there’s even more great gameplay to come.”
*Source: NPD and Activision internal estimates
**Source: NPD