Razer Plans to Honor Developers in Ouya’s Free to Game Marketing Program

Razer and a new OUYA publishing entity will work to satisfy previously involved Free the Games (FtG) developers, while creating a more open, sustainable distribution model that benefits gamers and expands revenue opportunities for all parties involved.

Razer plans to back the new OUYA to fulfil an estimated $620,000 fund established for FtG developers who had signed FtG agreements with the original OUYA and who fulfil their FtG agreement milestones and related commitments on Kickstarter. Qualified FtG developers will need to sign up with the new OUYA for a new publishing agreement.

Financial terms will remain largely the same with one notable exception. Advances under the FtG agreements demanded commercial exclusivity to the OUYA platform. Under the proposed new agreements, Razer and OUYA publishing will forgo exclusivity in favor of developers providing an equitable amount of their FtG-funded titles to gamers for free on the Cortex TV platform. For example, if $10,000 is funded toward a $1 game, then 10,000 games at $1 would be given away at no cost to gamers on Cortex TV. OUYA publishing will not limit developers in any instance to one or another platform, but will promote publishing to all Android platforms—Google Play, Cortex TV, XiaoMi, Alibaba, and the likes.